Webinar Replay: Create HubSpot Content Hub Pages Using Claude

Take the Recipe Home

Make Your Bread

The brief template from the session. Drop the markdown file into a Claude project, fill in your brand once, then reuse it for every page.

Download the brief template →

Theme Settings Sheet

A to-do list for putting your brand into your HubSpot theme settings: where each color, font and button style goes, with an example to follow.

Download the settings sheet →

Checklists PDF

Two checklists in one PDF. “Is your theme AI-ready?” scores your theme before you start, and “Before you publish” covers the checks people skip.

Download the checklists →

Webinar Synopsis

In this HubSpot User Group session, Emily Davidson, Chief Creative Officer at Vaulted, shows how to build Content Hub pages with Claude and the HubSpot connector that actually look like your brand. Using a fictional sandwich shop launching corporate catering, she walks through the full recipe. The bottom bread is setting up your theme once. The filling is a brief Claude can follow. The top bread is the human review that makes the page yours. Along the way, she takes a generic one-line-prompt page to a 7-minute AI first draft, then to a polished page after 30 minutes of drag and drop.

Topics

Why AI-built pages default to generic, and the gaps AI fills with the average
Brand kit vs. theme settings: where your brand needs to live for Claude to use it
Is your theme AI-ready? What to check before you build
Writing a brief Claude can follow: brand details, page details, a few hard rules, and plan first
From a 7-minute AI draft to a refined page with no code
Design-hat finishing touches: icons, image overlays, and consistent links and buttons
Gotchas to catch before you publish
Making it again: each new page in about 12 minutes

Can I do this with WordPress or another CMS?

Yes, the connector and setup will be different, and the brief template should carry over with a few changes. Whatever platform you use, the key is having your brand, your brief and your rules written down so you can reuse them. Otherwise you'll end up with something generic, or something that overwrites what you didn't want touched.

Why not just use Breeze inside HubSpot?

You can. I tested it and didn't have as much success, and it uses credits, which I'd rather spend on CRM work like data enrichment. Working from Claude lets me keep every input in one folder (Figma files, content docs, images) and spin up pages from there. Use whatever works best for you. Either way, set up your brand kit and your theme settings first.

Which Content Hub tier do I need?

You don't need a specific tier to connect Claude, set up your brand kit and build pages. I set all of this up in a free account for another project. To publish pages on your own custom domain, you'll need a paid tier, such as Starter.

Can Claude build pages in code instead?

It can, but code-built pages are hard for non-developers to edit. This approach keeps everything in drag-and-drop modules, so your team can keep editing the page after Claude builds it.