Back To Services
Social Media Management
Social media is where real connections happen. But with seemingly endless content, it can be hard to make a brand stand out. We craft platform-specific content with a brand voice that feels clear, consistent, and authentic. We also help spark conversation within your community with timely interactions, all while keeping things fresh by tracking performance and staying ahead of trends.
Thought Leadership Content
Thoughtful, well-researched posts and case studies can position you as a leader in your field. We work with you—the expert—to build a reputation that establishes your brand authority. By responding in real-time to current events, we create unique and tailored content that sparks conversation and drives engagement. Each piece of thought leadership content is backed up by storytelling techniques designed to cut through the noise of social media.
Optimized Ad Spend
Maximize your ad budget by reaching the right audience at the right time. We focus on high-impact placements and messaging that drive quality conversions without unnecessary spend. Through analytics, we continuously adjust budgets to deliver the best possible ROI. With constant testing and refinement, we ensure your campaigns keep improving while optimizing costs.
Paid Social Management
We create paid social campaigns that drive conversions from concept to execution. Our team handles every stage of the ad life cycle, from strategy and setup all the way to ongoing optimization. We plan and execute campaigns that deliver real results aligned with your brand goals. We also manage the nitty gritty—budgets, timelines, and logistics—so your team can stay focused on the bigger picture. Learn More
Content Calendar Planning
For busy organizations, it’s often easy to fall into the trap of posting whenever you can, however you can. Vaulted takes the guesswork out of content planning by creating an organized calendar aligned with your brand’s goals. We make sure your content is planned, timely, relevant–no guesswork needed. With a clear plan in place, your team can stay connected to your audience long-term.
Frequently Asked Questions
What is social media marketing?
Social media marketing is all about using platforms like Facebook, Instagram, and LinkedIn to get your brand in front of the right people at the right time. It’s not just about getting the most likes and comments. It’s about telling your brand’s story and sparking the conversations that matter. When you show the human side of your brand, you create a community of followers who not only convert, but also spread the word about your services.
The goal of social media marketing is to drive real action. That might look like making sales, or turning followers into loyal customers. Regardless of your goals, a solid strategy on social media can help you grow in both short-term and long-term capacities. We can help you understand your audience and make sure everything you post feels authentic and unique.
How can social media benefit my business?
Social media can help you connect with current and potential clients in a more meaningful way, leading to sales and long-term brand loyalty. A refined and authentic social media presence can help you share what makes your brand unique, making people feel genuinely seen and heard. With the right approach, social media can bring more visitors to your website, boost your bottom line, and create a loyal community of fans who really care about what you do. Businesses are run on relationships, and social media can strengthen yours.
What types of content should I post?
Just like in life, variety can make your social media feeds interesting. You’ll want to share a little bit of everything–tailored to the specific platform–to keep things fresh for your audience. For example, post some behind-the-scenes moments to give people a peek into your world. Share client stories that show the real impact of what you can do. And if you’re in a relevant field, consider sharing educational tips, or how-to guides. Interact with the community through likes and comments to bolster your efforts. And for many brands, a bit of fun can really help with authenticity, whether it’s a meme, poll, or joke.
How often should I post on social media?
There’s no one-sized-fits-all approach to posting frequency; it will depend on your audience and platforms. Consistency is the most important thing. Don’t post so frequently that your followers feel overwhelmed, but also don’t post so infrequently that you fade from their feeds and minds. However, quality always trumps quantity. It’s important that each of your posts have value. If you can’t commit to daily posting, it’s better to share a few, high-quality posts instead of filler social media that doesn’t serve your audience.
How do I measure success on social media?
Before you understand if your social media strategy is successful, you need to set clear, actionable goals. Are you looking to increase brand awareness? Drive traffic to your website? Grow your community? Once you have that locked down, you can track key performance indicators (KPIs) such as likes, shares, comments, click-through rates, and conversions.
Beyond engagement metrics, you should also consider your social media ROI. This could include measuring website traffic and lead generation. Analyzing this data will help you refine your process and re-allocate your budget if necessary. If you don’t have the time to dive into the numbers, partnering with an agency like Vaulted can give you clarity on how your messaging is resonating with audiences.
When should I work with an agency for social media marketing?
If you’re finding it difficult to manage social media on your own, such as if you’re pouring resources into it and not getting the results you expect, it might be time to consider partnering with an agency. An agency like Vaulted can do the legwork for you, producing high quality content and managing daily social interactions. We bring expertise, creativity, and a fresh perspective that can help you stand out from the competition.
