More Than Cabinets: Building a Website Around Everything Cabinets OC Can Do

About the Project

Cabinets OC has been a Vaulted client for several years. While the name says cabinets, the team does much more. Today, they take on everything from custom cabinetry, high-end residential remodeling, room additions, and new construction to commercial projects throughout Southern California.

Their website hadn’t kept pace with the company’s capabilities. The site still positioned Cabinets OC primarily as a cabinetry company and didn’t show the full range or quality of their work. We partnered with the team to refresh the brand and rebuild their HubSpot website around the company they had become, giving homeowners and commercial clients a much better sense of what Cabinets OC can actually do.

The Challenge

Cabinets OC had outgrown its website. The site focused heavily on cabinetry, leaving major parts of the business almost invisible. The site also lacked the visual polish you’d expect from a company working on high-end homes and commercial spaces.

To close that gap, we needed to:

• Expand the website beyond cabinetry to represent the full business
• Give residential and commercial services equal attention
• Refresh the brand colors and typography without changing the established logo
• Use project photography to show the quality and range of their work
• Make visiting the showroom an obvious next step for prospective clients
• Keep the site on HubSpot while making updates easier for the Cabinets OC team

The Idea

Since Cabinets OC does so much more than just cabinets, the website needed to reflect that fact. We started by updating the colors and typography around their existing logo, giving the brand a more polished look that better matched the caliber of their projects.

From there, we reorganized the website around the full range of work Cabinets OC takes on. Residential remodeling, additions, new construction, and commercial services received room to tell their own stories. We paired those pages with photography from real projects and built galleries for kitchens, bathrooms, closets and built-ins, whole-home remodels, additions, new construction, and commercial work.

We also made the showroom a much bigger part of the experience, with prominent calls to visit throughout the site. We kept Cabinets OC on HubSpot, used a flexible theme, and trained their team to make updates themselves.

The Work

• Brand Refresh: updated the color palette and typography while keeping the existing Cabinets OC logo intact.

• Information Architecture: reworked the sitemap, page structure, and content flow around different site visitors, making it easier for residential and commercial prospects to quickly find the services and information most relevant to them.

• Content & Copywriting: expanded and rewrote the website copy to better communicate Cabinets OC’s full capabilities. AI helped accelerate parts of the content creation process, while Vaulted’s content team led the strategy and refined the final copy.

• Website Design: created image-forward layouts that put Cabinets OC’s high-end work front and center, using photography and video to give visitors a much better sense of the quality and range of Cabinets OC’s capabilities.

• Project Galleries: built dedicated galleries for kitchens, bathrooms, closets and built-ins, whole-home remodels, room additions, new construction, and commercial projects.

• Conversion Paths: made visiting the Cabinets OC showroom a prominent next step throughout the website.

• HubSpot Development: built the site and project galleries so the Cabinets OC team can update them easily. Keeping the website and CRM together in HubSpot means less time managing the site and more time improving how they manage and follow up with leads.

The Impact

The new website reflects the company Cabinets OC has become. Instead of being known primarily for cabinetry, they now have a digital presence that shows the full breadth of their residential and commercial capabilities. And it’s backed by real projects that demonstrate the quality of their work.

The site also gives Cabinets OC a stronger credibility tool when homeowners, commercial prospects, and partners look them up. With a HubSpot site, their team can make updates themselves, easily add projects, update services, and evolve the website alongside the business.

Behind the scenes, we used AI throughout parts of the content, design, and development process to work more efficiently, with Vaulted’s team leading the upfront ideas and reviewing and refining what ultimately made it into the finished site.