![ourwork-header-uplevel](https://vaulted.co/hs-fs/hubfs/ourwork-header-uplevel.jpg?width=1400&height=700&name=ourwork-header-uplevel.jpg)
Redefining Uplevel's Brand and Website
![ourwork-header-uplevel-before](https://vaulted.co/hs-fs/hubfs/ourwork-header-uplevel-before.jpg?width=900&height=900&name=ourwork-header-uplevel-before.jpg)
![ourwork-header-uplevel-after](https://vaulted.co/hs-fs/hubfs/ourwork-header-uplevel-after.jpg?width=900&height=900&name=ourwork-header-uplevel-after.jpg)
![ourwork-header-uplevel-equation ourwork-header-uplevel-equation](https://vaulted.co/hs-fs/hubfs/ourwork-header-uplevel-equation.jpg?width=1400&height=700&name=ourwork-header-uplevel-equation.jpg)
Our collective objective for this project was twofold: to invigorate and elevate the existing brand identity while also introducing fresh elements inspired by previous logos. This endeavor aimed to imbue the brand with renewed vitality and a modern sensibility. To achieve this, we worked closely with Uplevel's internal team, contributing to brand strategy, website design, and development.
![ourwork-header-uplevel-pins](https://vaulted.co/hs-fs/hubfs/ourwork-header-uplevel-pins.jpg?width=800&height=800&name=ourwork-header-uplevel-pins.jpg)
![ourwork-header-uplevel-books](https://vaulted.co/hs-fs/hubfs/ourwork-header-uplevel-books.jpg?width=800&height=800&name=ourwork-header-uplevel-books.jpg)
![ourwork-header-uplevel-color-palette ourwork-header-uplevel-color-palette](https://vaulted.co/hs-fs/hubfs/ourwork-header-uplevel-color-palette.jpg?width=1400&height=700&name=ourwork-header-uplevel-color-palette.jpg)
The visual language we crafted for Uplevel was guided by the core values of clarity, innovation, strategy, and focus. We harnessed dramatic colors and depth to convey a sense of forward movement and growth. Bright, contrasting colors and bold typography contributed to a dynamic aesthetic that spoke to the brand's cutting-edge nature.
Additionally, we developed custom icons and infographics that seamlessly integrated with the brand, reinforcing key concepts and enhancing the overall visual narrative.
![ourwork-header-uplevel-focus-efforts ourwork-header-uplevel-focus-efforts](https://vaulted.co/hs-fs/hubfs/ourwork-header-uplevel-focus-efforts.jpg?width=1400&height=1400&name=ourwork-header-uplevel-focus-efforts.jpg)
![ourwork-header-uplevel-simplify ourwork-header-uplevel-simplify](https://vaulted.co/hs-fs/hubfs/ourwork-header-uplevel-simplify.jpg?width=1400&height=700&name=ourwork-header-uplevel-simplify.jpg)
Our approach to the Uplevel project was deeply collaborative and iterative. The client came to us with a vision and thorough research, and our mission was to become true partners and an integral part of their team. We engaged in frequent meetings to align our efforts and chart a clear direction for the brand, ensuring that every step of the journey was a dynamic and productive partnership.
![ourwork-uplevel-chart01 ourwork-uplevel-chart01](https://vaulted.co/hs-fs/hubfs/ourwork-uplevel-chart01.jpg?width=700&height=700&name=ourwork-uplevel-chart01.jpg)
![ourwork-uplevel-chart02 ourwork-uplevel-chart02](https://vaulted.co/hs-fs/hubfs/ourwork-uplevel-chart02.jpg?width=700&height=700&name=ourwork-uplevel-chart02.jpg)
![ourwork-uplevel-chart03 ourwork-uplevel-chart03](https://vaulted.co/hs-fs/hubfs/ourwork-uplevel-chart03.jpg?width=700&height=700&name=ourwork-uplevel-chart03.jpg)
![ourwork-uplevel-promo01 ourwork-uplevel-promo01](https://vaulted.co/hs-fs/hubfs/ourwork-uplevel-promo01.jpg?width=700&height=700&name=ourwork-uplevel-promo01.jpg)
![ourwork-uplevel-promo02 ourwork-uplevel-promo02](https://vaulted.co/hs-fs/hubfs/ourwork-uplevel-promo02.jpg?width=700&height=700&name=ourwork-uplevel-promo02.jpg)
![ourwork-uplevel-promo03 ourwork-uplevel-promo03](https://vaulted.co/hs-fs/hubfs/ourwork-uplevel-promo03.jpg?width=700&height=700&name=ourwork-uplevel-promo03.jpg)
![ourwork-uplevel-promo04](https://vaulted.co/hs-fs/hubfs/ourwork-uplevel-promo04.jpg?width=800&height=800&name=ourwork-uplevel-promo04.jpg)
![ourwork-uplevel-promo05](https://vaulted.co/hs-fs/hubfs/ourwork-uplevel-promo05.jpg?width=700&height=700&name=ourwork-uplevel-promo05.jpg)