Creating Modular Landing Pages in HubSpot for Kid Spark Education
Kid Spark Education, a non-profit organization committed to advancing childhood STEM education, is on a mission to empower young minds with knowledge in math, science, robotics, and programming. Their hands-on kits serve as engaging tools for learning. The challenge at hand was to revamp Kid Spark Education's HubSpot landing page template to better align with their mission and provide greater versatility.
Our collaboration with Kid Spark Education centered on enhancing their landing page template within HubSpot. The existing static landing page wasn't harnessing the full potential of HubSpot's drag-and-drop modular system. To address this, we devised a modular landing page system that offered enhanced flexibility and efficiency. This approach facilitated rapid page creation while providing a user-friendly experience. The system accommodated various forms to optimize lead conversion, catering to different needs. Furthermore, it democratized the page-building process, making it accessible even to non-technical HubSpot users. Designers benefited from the system's agility, enabling quick iterations and maintaining design consistency.
Our transformation of Kid Spark Education's landing pages was underpinned by a refreshed design system rooted in their brand identity. The new aesthetic appealed to their core audience of educators and administrators by incorporating vibrant colors, rounded edges, and playful drop shadows. The design balanced professionalism with accessibility, making use of engaging visuals, iconography, and a straightforward typography system. This harmonious blend created an inviting and user-friendly environment, fostering an enhanced learning experience for young minds interested in STEM education.