Gather & Glow
A new brand for an online vintage shop
Gather & Glow needed a versatile logo that could work well online, on clothing packaging, and in print materials. The client aimed to stand out in the competitive online vintage market, requiring a distinctive visual identity that combined vintage aesthetics with a modern twist.
Our goal was to create a brand identity that could adapt to both digital and physical contexts and set Gather & Glow apart from other vintage sellers. To achieve this, we drew inspiration from scientific illustrations and natural textures, resulting in a layered symbol with flexible color options. Given the diverse packaging needs, we ensured the brand could adapt to various color schemes for shipping, tags, online retail platforms, and more.