Marketing Strategist & Technology Generalist 

The Role

We're looking for a rare kind of generalist: someone who can build a demand generation strategy in the morning and untangle a HubSpot workflow or a broken tracking setup in the afternoon.

This is a client-facing role. You'll act as the primary strategist on retainer and project-based accounts — translating client objectives into multi-channel marketing plans — while also serving as the hands-on technologist who makes those plans actually run: CRM configuration, automation builds, integrations, analytics instrumentation, and website updates.

You start part-time at roughly 10 hours per week on live client accounts from day one. For the right person, this grows into a larger, long-term engagement.

 This is a remote, part-time, contract (1099) role for individuals located within the United States only. 

What You'll Do 

 Strategy and Client Leadership

• Develop and execute multi-channel marketing strategies spanning demand generation, paid media (Google, Meta, LinkedIn), lifecycle email, SEO/SEM, content, social, and website optimization

• Partner directly with clients to set objectives, define audiences, and establish measurable success metrics

• Own marketing budgets: build proformas, forecast performance against KPIs, and report on budget status

• Serve as the primary point of contact for strategyproactively communicating progress, insights, and recommendations

• Coordinate with Vaulted's creative, technical, and analytical teams to keep delivery on time and on quality

Marketing Technology and Systems 

• Administer and build in HubSpot (Marketing, Sales, and Service Hubs): workflows, lifecycle stages, lead scoring, reporting dashboards, and CRM hygiene

• Configure and maintain email/automation platforms (Klaviyo, Mailchimp) and call tracking (CallRail)

• Set up and troubleshoot analytics and tracking: Google Analytics 4, Google Tag Manager, Search Console, conversion tracking across ad platforms

• Handle integrations between marketing tools, CRMs, and client websites —including diagnosing when something breaks

• Make website updates and optimizations (primarily WordPress and HubSpot CMS), working with our development team on anything heavier

• Run technical SEO/AEO audits and diagnostics using tools like Semrush and Screaming Frog

What We're Looking For

Must-Haves

• 5+ years in marketing strategy and digital marketing, ideally in an agency or consulting environment

• Deep, hands-on HubSpot expertise across Marketing, Sales, and Service Hubs—you've built in it, not just used it

• Demonstrated ability to manage budgets, create proformas, and forecast performance against KPIs

• Strong analytics chops: GA4, Search Console, and the quantitative instincts to turn data into decisions

• Comfort operating as a technology generalist — you're the person who figures out why the form isn't syncing to the CRM

• Experience managing multiple client accounts simultaneously

• Excellent written communication for remote, asynchronous collaboration

 Nice-to-Haves

• Klaviyo and Mailchimp administration experience

• Semrush, Screaming Frog, Google Ads Editor, and CallRail proficiency

• WordPress and/or HubSpot CMS experience

• Familiarity with APIs, webhooks, or middleware tools (Zapier, Make) for connecting systems

• Paid media hands-on-keyboard experience (Google Ads, Meta, LinkedIn)