Why Go HubSpot: 7 No Nonsense Reasons
For business owners that want to choose systems that work for their businesses, it can sometimes be a struggle to figure out what inbound marketing system works best for them.
Working with small and medium-sized businesses around the country, we find that Hubspot offers a variety of businesses and business niches because it allows you to streamline everything you have going on.
From managing sales to setting up automations, and dealing with operations to managing customer service— Hubspot can help make sure that your sales team has all the tools you need to make your business workflow work for you regardless if you’re using Sales Hub, Marketing Hub, or Service Hub.
Here are 7 reasons we why we recommend you go HubSpot for all your sales, marketing and service efforts:
1. It Allows Your Full Team to Work Together
By having tools for marketing, sales, service, and operations— you can have every part of what your business offers in one place. From sending emails to leads and existing customers, to sending marketing emails and promotional LinkedIn posts, to handling form submissions and customer requests—HubSpot can handle it all.
Because everything is in one place, you can make sure that everyone has all the information they need to do their jobs well. You don’t have to worry about logins to different systems or spending different reports, every team has access to information all in the same place and with integrations that work for your business. Your business is fully collaborative and Hubspot will allow your team to truly work together:
Amplifies Sales Efficiency
With HubSpot, your sales team is equipped with a singular tool that consolidates leads, customer history, and potential opportunities. Moreover, it creates a system for effortlessly managing your sales pipeline, tracking prospects, and ensuring opportunities don't slip away.
Moreover, HubSpot's Sales Hub supercharges your team's capabilities with advanced tools, enhancing sales performance. It automates outreach, provides valuable analytics, and offers a detailed view of your sales process. This clarity lets your team streamline operations and focus on high-value prospects, driving more successful closes and bolstering business growth.
Elevates Customer Service Experience
The same approach applies to your customer service team, empowering them to deliver outstanding service. With every customer interaction and historical data compiled into a single place, your team can rapidly respond to requests, resolve issues, and provide a personalized service that leaves a lasting impression. By breaking down departmental barriers, HubSpot ensures your service team is in sync with the rest of your organization, delivering a consistent and unified customer experience.
With HubSpot, your marketing team can operate on a whole new level. The platform seamlessly integrates content creation, SEO, social media management, and analytics tools into one unified system.
This means your team can strategize, execute, and evaluate all their campaigns in one place. With real-time access to data, they can adapt their marketing efforts based on insights from sales and customer service. Ultimately, HubSpot empowers your marketing team to create more effective and targeted campaigns.
Run Your Website in HubSpot
Many people are often surprised to learn that HubSpot's CMS Hub can run entire websites. This feature is particularly useful for companies that want to have all their marketing and sales tools in one place, as it allows them to easily manage their website content, SEO, and analytics from within the HubSpot platform.
Moreover, the CMS Hub offers a range of templates and design tools, making it easy for businesses to create professional-looking websites without any coding knowledge. With the ability to customize templates and create landing pages, HubSpot's CMS Hub makes it a comprehensive platform for businesses to manage all aspects of their online presence.
2. Work Smarter Not Harder
Just as Hubspot allows your team to fully work together, it also allows your team to streamline how information is shared. Because sales, operations, and marketing are all in the same system, you can be sure that everyone knows everything about each of your clients.
This prevents sales from working with inaccurate leads and marketing from working on campaigns that sales aren’t selling anymore. It makes it easier to share and make reports, along with really seeing together how everything is working. Having it all in the same place ensures that you are all working smarter and not harder, making your enterprise much more efficient.
Organizing your contacts in a way that your entire organization has agreed upon allows you to move faster (whether that’s through the marketing, sales, or customer success side). By choosing HubSpot, you’re cementing your companies ability to track, measure, and improve the customer experience of your contacts.
3. Utilize the Power of the Flywheel
As opposed to the traditional marketing funnel, the team at Hubspot uses something called the Flywheel Model. By focusing your business by using Hubspot to create a positive customer experience, the model closely follows how people actually buy products and return to businesses in the modern age. Essentially, it works in 3 phases:
- Attract. Leveraging content, social media posts, emails, and downloadables, you can use Hubspot to attract the customers that are most likely to be excited with your services.
- Engage. By sorting these customers into lists, you can reach out and engage with these groups of customers, so they feel they are getting a unique experience from you.
- Delight. In this phase, you help support your customers and help them reach their specific goals. You can also find ways to bring your customer support and engagement to the next level, so they are thrilled with your service.
All of these steps work together in a cycle, so your whole team can be focused on providing a stellar customer experience with this model. To learn more about Hubspot’s Flywheel Model, take a look at their full guide.
4. Access All the Tools You Need to Grow
HubSpot, by being in one streamlined platform, has the tools to support marketers, sales people, and administrators alike. From ways to set up landing pages and blogs, to email marketing software, to customer profiles for leads— the platform provides you with everything you need to scale your business:
- A Unified CRM
- Imagine having all your customer details and interactions at your fingertips, no more juggling between different systems. That's what HubSpot's CRM does. It's like having a personal assistant for your team that keeps everything organized, helping you nurture those relationships and keep customers coming back for more.
- Tools for Growth: Email and Marketing Automation
- An effective email and marketing automation platform ensures your team is equipped with all the essential tools to optimize your business workflow, irrespective of your focus—be it email marketing, customer segmentation, or lead nurturing. This powerful tool is akin to having a digital marketing specialist in your team, tailoring and executing campaigns, automating routine tasks, and cultivating customer relationships, thus ensuring your brand continually resonates with your audience.
- Built for Sales Teams
- HubSpot is an empowering platform that equips your sales team with the necessary tools to enhance your business operations, regardless of the specific sales strategy. This robust tool functions like a dedicated sales manager, coordinating sales efforts, automating recurring tasks, and fostering customer relationships, ensuring your sales approach continually aligns with your clients' needs and expectations.
- Websites and Landing Pages
- HubSpot excels as a comprehensive platform that provides your web management team with essential tools to streamline your online presence, whether it's focused on website maintenance, landing page optimization, or conversion rate improvement. It's akin to having an expert web developer and UX designer on your team, managing website updates, crafting compelling landing pages, and enhancing user experience, thereby ensuring your digital footprint consistently engages and converts your target audience.
In addition, it also provides the reporting and analytics you need to see what efforts are working and what isn’t across every aspect of your business. That way, you can sit down with your team and strategize how you can work together to meet all of your goals.
5. Unify Your “Source of Truth”
With competing departments, multiple analytics tools, and individual reports in Excel, it can be hard to find organizational consensus on what is reality.
Adopting HubSpot means adopting a platform versus a collection of motley tools that don’t per se work well together to get a unified vision of what’s happening in your organization.
By adopting HubSpot, you're not just investing in a single tool but a comprehensive platform that brings together your sales, marketing, and customer service efforts. This means that you no longer have to rely on disparate tools that don't integrate well with each other, resulting in a lack of clarity and a fragmented view of your organization's performance.
With HubSpot, you have a unified source of truth that allows you to see the big picture and make informed decisions based on data-driven insights. This not only streamlines your operations and makes your team more efficient but also helps you achieve your business goals faster and with greater accuracy. So, if you're looking for a platform that can help you consolidate your tools and unify your vision, HubSpot is the way to go.
The other side effect of choosing a platform over several tools is that you can often save money. Instead of paying for a separate email marketing provider, CRM, sales management system—you can adopt a single system which can often be less of an investment.
6. Revenue Attribution
This can’t be overstated: the power of system like HubSpot is that they allow you to attribute marketing and sales activity to revenue. Especially on the marketing side, attribution tells you what things you’re doing produce (or don’t produce) revenue.
HubSpot's attribution features are powerful tools that enable businesses to understand the impact of their marketing actions on revenue outcomes. It establishes a direct link between marketing efforts and revenue generation, allowing marketers to make data-driven decisions, optimize strategies, and allocate resources effectively.
This capability provides valuable insights into the effectiveness of marketing campaigns, channels, and tactics, helping businesses drive revenue growth.
Moreover, HubSpot lets you examine multiple dimensions of your revenue stream:
- How many form submissions result in customers
- What’s your average close rate for deals
- What traffic sources produce the most revenue
- How many days long your sales cycle is
- Which campaigns produce the most revenue
Revenue attribution lets you know what’s working in your sales-and-marketing system. Want to increase revenue? Increase the number of opportunities
7. Consolidate Your Marketing and Brand
Because HubSpot is a CRM, data is at the heart of the system, so it can also act as a hub for all of your marketing activities. With various integrations for everything from Intercom to Facebook Ads, HubSpot can unify your entire vision of how contacts and companies interact with your brand.
Everything from social media interactions to email opens and ad clicks can be brought together to get a timeline of interaction between your company and your potential customers. This is smarter method of unifying data (versus solely relying upon different tools).
HubSpot's unified data platform goes the extra mile to enable personalized marketing on a large scale. Using the data you've gathered, you can customize your marketing messages to fit each customer's unique needs and preferences.
This boosts your campaign effectiveness and increases customer satisfaction. Think about it - sending targeted emails based on a customer's past interactions with your brand, or showing content on your website that matches a visitor's interests.
With this data, you can make smarter decisions on your contact’s lifecycle and where they are in the buying journey.
But isn’t HubSpot expensive?
Certainly, one of the most common critiques of Hubspot is its cost.
HubSpot’s various products combined with various tiers within those product, can make it difficult to tease out what your potential costs would be. Moreover, HubSpot charges you separately for features like the number of contacts in your system (although there are some caveats to this).
While Hubspot’s initial costs can seem high, you should keep in mind that HubSpot is a platform versus a tool. It is often replacing multiple, separate services that you’re also paying for. Often condensing down to HubSpot can replace other sales management systems, email marketing services, and even meeting links.
The other factor to keep in mind is that you’ll often benefit by working with a Hubspot Partner. Amongst other benefits, working with an official Hubspot Solutions Partner will save you money on HubSpot’s mandatory onboarding cost of $3000.
Plus, a trusted Hubspot Solutions Partner speak into what Hubspot products you may need.
The other factor is that the list price of Hubspot often doesn’t match what you’ll actually end up paying. Like haggling over a used car, flexibility is built into Hubspot pricing (which results in an overall lower cost to you).
As a Hubspot Solutions Partner, we’re always going to advocate having a partner than can help you navigate the most appropriate product at the best price.
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