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HubSpot and Squarespace 101

Matthew Deal

In today's digital age, businesses are constantly seeking ways to streamline their online presence and marketing efforts. Two platforms that have gained significant popularity in recent years are Squarespace and HubSpot. Squarespace, known for its user-friendly content management system and website building capabilities, has become a go-to for many businesses looking to establish a strong online presence. On the other hand, HubSpot, a leading platform for inbound marketing, sales, and customer service, offers a comprehensive suite of tools for businesses to manage and optimize their marketing efforts.

However, integrating these two platforms can be a bit tricky due to their inherent differences. In this blog post, we'll guide you through the process of getting Squarespace and HubSpot to work together seamlessly, enhancing your marketing strategy and boosting your online presence.

The Squarespace and HubSpot Dilemma: A Tale of Two Platforms

Squarespace is a fantastic platform for building visually appealing websites without the need for extensive technical knowledge. It's cost-effective, and the self-managed hosting feature eliminates a lot of potential headaches. However, when it comes to integrating with marketing automation systems like HubSpot, Squarespace can be a bit restrictive due to its built-in limitations.

On the other hand, HubSpot is a powerful tool for managing and analyzing your marketing efforts, but it doesn't offer a straightforward way to connect with Squarespace. There's no magic button in Squarespace that allows you to link it to your HubSpot account. This is where code injection comes into play.

Squarespace Code Injection: The Prerequisites

Before you can start integrating HubSpot with Squarespace, there are a few prerequisites. First, you need access to the advanced section of your Squarespace site. This feature may not be available on lower-tier plans, so make sure your plan includes access to the advanced code injection area.

Code injection involves importing code from another system, such as CSS or JavaScript, into Squarespace. This is how we'll integrate HubSpot into your Squarespace site. It's a simple process, but it's crucial to the successful integration of the two platforms.

HubSpot Tracking Code: The Key to Integration

The next step in the integration process is to obtain the tracking code from HubSpot. This code serves two main purposes. First, it enables you to track analytics. While Squarespace does offer some analytics, they are somewhat limited compared to what you can get from HubSpot. With HubSpot's tracking code, you can access advanced segments, custom filters, and more.

Second, and perhaps more importantly, the tracking code allows you to capture form submission data. When visitors submit forms on your Squarespace site, the data will automatically be transferred to HubSpot. This makes managing your leads and conversions much easier, and it's a significant advantage of integrating the two platforms.

To get the tracking code, go to your HubSpot account, click on the cog wheel at the top right corner, select 'Analytics and Tracking', and then 'Tracking Code'. Simply click the copy button to copy the code.

Injecting the Code into Squarespace

Once you have the tracking code, go back to the code injection area of your Squarespace site and paste the code. After saving the code, your Squarespace forms should be able to submit data to HubSpot seamlessly.

This method is arguably the simplest way to integrate Squarespace and HubSpot. It allows you to retain Squarespace's native metrics while also benefiting from HubSpot's advanced analytics and form submission tracking. It's a win-win situation that enhances the functionality of your website and the effectiveness of your marketing efforts.

A Word of Caution

While this method is straightforward and effective, it's important to note that it does have limitations. For instance, if you're using HubSpot's native pages and building them in the hub system, it won't show you which pages the form submissions are coming from. However, if you're using Squarespace forms and tracking them with HubSpot, you should be able to get a broad overview of your visitor and conversion data.

The Benefits of Integration

Integrating Squarespace and HubSpot offers numerous benefits. For one, it allows you to leverage the strengths of both platforms. Squarespace's user-friendly website building capabilities and HubSpot's comprehensive marketing tools make for a powerful combination.

Moreover, the integration allows for better data management. With HubSpot's tracking code, you can capture form submission data from your Squarespace site and automatically transfer it to HubSpot. This not only simplifies data management but also ensures that you have all the information you need to optimize your marketing efforts.

Conclusion

Integrating Squarespace and HubSpot may seem daunting at first, but with a bit of code injection, it's a relatively straightforward process. By following these steps, you can enjoy the best of both platforms: the user-friendly website building of Squarespace and the advanced marketing analytics of HubSpot. The integration enhances your online presence, streamlines your marketing efforts, and ultimately, drives business growth.

If you have any questions or need further assistance, feel free to leave a comment below. Remember, the digital landscape is constantly evolving, and staying ahead requires a willingness to adapt and integrate. Happy integrating!

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