Why partner with a HubSpot web design agency?

As a HubSpot Partner, we tend to parachute into a lot of different situations with clients. Sometimes we work with other web design agencies or designers to collaborate on wireframes, while, at other times, we’re in complete creative control in terms of client direction.

You can certainly successfully use HubSpot to create a web design and launch a website on your own, but you’ll also likely notice the cavalcade of qualified HubSpot web design agencies offering their services. 

In this article, I’ll outline the benefits of utilizing a HubSpot website design agency like Vaulted, empowering you with the knowledge to select the right agency for your project.

Key Definitions: HubSpot Hubs

It’s easy to get confused about HubSpot and the various products (organized as “hubs”) that they offer, but once you understand what each hub does, you can leverage each to most efficiently help you meet your business goals.

Here’s a quick breakdown:

• HubSpot Content Hub 
  • A CMS, meaning content management system, offers a user-friendly way to build and manage websites. HubSpot's Content Hub lets you build a website and launch a website from the HubSpot platform. It features powerful tools for website design, responsive editing, and SEO (search engine optimization), making it an ideal choice for businesses looking to create and maintain high-quality websites.
    
    
• HubSpot Marketing Hub
  • The HubSpot Marketing Hub streamlines marketing efforts by offering tools for content creation, social media, and email marketing. It also provides powerful marketing automation and lead management features, making it an all-in-one solution for businesses looking to enhance inbound marketing strategies and generate leads.
    
    
• HubSpot Sales Hub
  • The HubSpot Sales Hub helps sales teams close deals efficiently with tools for contact and deal management, email tracking, and meeting scheduling. It includes sales automation, performance reporting, and forecasting features, enabling sales teams to gain insights, identify areas for improvement, and drive better results.

• HubSpot Service Hub
  • HubSpot Service Hub improves customer support with a built-in ticketing system, a knowledge base feature for creating helpful resources, and customer feedback tools. It also offers reporting features to help businesses monitor support performance and make data-driven improvements to customer service processes.

HubSpot Websites: More Than Just a Website

Whether you’re new to HubSpot or a seasoned veteran of the platform, if you’re reading this, you likely already know that HubSpot can be a powerful engine for growth. This is especially true for owned media like blog posts and websites, where a company directly controls the marketing message.

But HubSpot is more than just a starting point for a website. It’s a nexus for all your digital properties. With native support for popular ad platforms like LinkedIn and Facebook plus powerful tools like email marketing, HubSpot’s intended purpose is to be more than just a website.

We often overlook the most important aspect of our go-to marketing strategy: the digital properties we already own. You can make the most of your online presence with a HubSpot website.

6 Reasons Why Businesses Choose a HubSpot Website

Did you know you can run an entire website, end-to-end, using just HubSpot? Thanks to HubSpot's Content Hub, a powerful and user-friendly content management system, you can build and manage a website on the platform with ease. This comes with distinct advantages over other web technologies and content management systems. 

Let’s explore the advantages of creating a HubSpot website.

1. Unified View of Your Business

With a HubSpot website for your business, you’ll have a clear, unified view of the health of your business. In a single portal, you can view everything from the daily activities of your sales team to the number of visitors to your website. You can generate customized reports based on your real business goals, seamlessly delivering key performance indicators to your stakeholders.

In other words, a HubSpot website allows you to connect all the pieces of your business together. HubSpot provides a holistic view of how all the parts of your business are working, which parts of succeeding, and which parts may need more attention..

2. Measuring Content-Driven Growth

For many organizations, their website represents the opening act of a marketing and sales strategy. That is to say that websites are a significant way to source new business, firm up potential sales deals, and generate new relationships.

From a growth perspective, the issue is clear: your website will require quality content, and content marketing isn’t cheap.

We get it. Whether you’re investing in a paid social campaign on LinkedIn for an upcoming webinar or writing a blog post for SEO, every dollar matters when you’re producing content.

With a HubSpot website, you can track the effectiveness of that content and, maybe more importantly, tie those activities together and relate those to your actual sales and revenue.

3. Bringing What Matters Into Focus

When we hear clients discuss the benefits of HubSpot for running a website, they most often quickly mention the relief of skipping the common pitfalls of WordPress and similar CMS platforms, like security and speed.

This explains some of the popularity of HubSpot websites; it avoids many of the drawbacks of a platform like WordPress that need constant website maintenance and supervision. Those issues don’t even begin to touch on problems related to WordPress performance, and it can be costly to hire a developer to begin to diagnose those performance issues.

By taking care of the basics of website management, the HubSpot website platform lets you focus on the most critical aspects of your business.

Frankly, that’s the heart of HubSpot: focusing on what matters the most at the expense of what doesn’t.

4. Security

WordPress has a constant need for security updates and general website security maintenance. If you’ve worked with WordPress before, you’ve likely encountered the headache that is an out-of-date plugin or incorrect permissions settings. Self-managed solutions like this can distract from larger growth strategies and plans.

Many important security basics are covered right out of the box with HubSpot:

5. Website Maintenance 

Choosing HubSpot as your website platform means saying goodbye to the ongoing headaches and hidden costs of traditional website maintenance. You’ll no longer waste valuable time troubleshooting broken plugins, chasing down security patches, or dealing with unexpected downtime caused by outdated software. Instead, HubSpot’s fully managed infrastructure—including automated updates, built-in security, and continuous performance monitoring—ensures your website stays reliable, secure, and fast, allowing your team to invest their energy into strategic growth initiatives rather than technical troubleshooting.

6. Hosting Costs

While "free" platforms like WordPress might seem budget-friendly initially, hidden costs quickly add up—from premium hosting plans and CDN fees to purchasing SSL certificates and paying developers for ongoing updates and security fixes. HubSpot simplifies your budgeting with transparent, all-in-one pricing that includes hosting, security, and performance optimization, meaning you'll avoid surprise expenses and ultimately save money in the long run.

HubSpot Website for Owned Media Growth

Most website design projects intrinsically involve owned media, which is any medium where an entity has direct control over their marketing message. A critical part of that owned media is (you guessed it!) a company’s website.

A Harvard Business Review article underscores the foundational nature of websites:

“At the risk of oversimplifying, paid media is advertising and sponsorships, while earned media is public relations and word-of-mouth. Companies either pay to deliver content to an audience or try to earn coverage and exposure from reporters and influencers. In contrast, owned media is anything under companies’ direct control such as websites, newsletters, catalogs, and blogs.”

In today’s digital landscape, your website is effectively the starting point for your owned media strategy. Effective web design will both establish your brand message and serve as a foundation for growth. 

When it comes to website design, no product better embodies these key features than HubSpot. At Vaulted, we view websites as essential building blocks for more advanced and effective marketing—your website serves as the reliable foundation for all other marketing efforts.

HubSpot Websites: Built for Performance

The impact of website performance on digital campaigns can’t be understated. Slow websites frustrate visitors, causing them to abandon checkout processes and bounce off websites. Plus, there’s  overwhelming evidence that slower sites perform worse in search engine results.

As we’ve established, HubSpot, on a fundamental level, is built around producing incredible, powerful user experiences, especially as it relates to performance.

HubSpot’s website management platform has a few specific features that a HubSpot web design agency like Vaulted can help you take advantage of: A/B testing and SEO.

A/B Testing Tools

Testing is a critical part of any marketing strategy. At its most basic, A/B testing is the creation and analysis of variations of website pages, landing pages, or emails. By testing different variations, marketers and salespeople can discover which marketing messages or techniques are most effective.

A/B testing typically needs to be baked into whatever type of software you’re using to conduct and run a test.

Luckily, a HubSpot website comes with this functionality incorporated. With just a few clicks, you can test the copy related to a new promotion or see how a new page layout performs.