Helping a Soil Company Take Root Online

About the Project

When we first started working with Talon Terra, we thought, It’s just dirt, right? But we quickly learned there’s a lot more to soil than meets the eye. Talon Terra produces high-quality soil and growing mixes for retail and wholesale markets, and these products are backed by decades of experience and expertise.

Referred via HubSpot, the Talon Terra team came to us without a website, just a brochure, and a strong industry reputation. Their goal was to modernize their brand and build a credible online presence. They didn’t just want to sell products but to tell their own story, establish trust with customers, and give retailers and growers a place to learn more about who they are and what makes their soil different.

The Challenge

Talon Terra didn’t have a website; it just had a logo and a dated brochure that had been doing the heavy lifting for years. Without a digital presence, their story was being told by third parties and retail partners, rather than by the brand itself. The challenge was to modernize their image, build credibility online, and create a central place where customers and distributors could learn about the company, explore its products, and see the full depth of what Talon Terra offers.

To get there, we needed to:

• Build their first-ever website to establish a professional online presence

• Modernize their image and expand the existing brand assets

• Create a central hub where customers and distributors could learn about the company

• Showcase the full range of soil and growing products in an organized, accessible way

• Strengthen brand credibility and trust within the industry 

The Idea

Talon Terra needed a brand and website that reflected the same care and expertise they put into their products. We built on their existing logo, expanding the color palette and introducing typography that felt professional yet down-to-earth. With no brand system in place, we created one from the ground up (yes, pun intended), complete with guidelines they could easily use across future materials.

To strengthen their message, we used the StoryBrand framework to organize content and write copy that spoke directly to their audience. A clear, approachable story helped explain who Talon Terra is, what they do, and why their products matter. On the design side, we used imagery and layouts that showcased the full range of soil products without overwhelming buyers.

The Work

• Branding: logo refinements, new typography, expanded color palette with gradients, updated icons, and brand guidelines
• Content Strategy: collaborated on copy updates to establish a consistent brand voice, crafted industry-specific messaging, and optimized the call to actions for conversion
• Website Design: minimal, professional design with organized layouts, updated imagery, and mobile responsiveness
• Website Development: built HubSpot drag-and-drop modules, repeatable templates for scalability, newsletter sign-up in the footer, and an SEO-friendly structure

The Impact

The new brand and website gave Talon Terra something they’d never had before, a place to tell their own story. With a clear message, cohesive design, and easy navigation, the site now reflects the company’s experience and expertise, rather than relying on third parties to do it for them. The refreshed identity gives customers and distributors confidence in the brand, while providing Talon Terra with a professional, lasting foundation to grow from.