A Brand and Website Refresh to Create a More Cohesive Online Presence

About the Project

Aligned Technology Group helps companies crush their AWS goals. Plus, they are the kind of partner clients actually enjoy working with. Despite their deep expertise, the Aligned TG team felt their existing website wasn’t doing them justice. The design, color palette, imagery, and typography needed stronger cohesion to better reflect the credibility and personality of the Aligned TG brand.

They partnered with us to realign their visual identity and rebuild their WordPress website. The goal wasn’t a complete rebrand but a strategic refresh, one that would elevate their look and feel, simplify navigation, and better communicate the complex, technical work they do. Above all, they wanted a site that looked professional, reflected their team’s expertise, and was easy for their staff to update.

The Challenge

Aligned TG had a website and brand that didn’t match the strength of their work. The colors felt off, the visuals lacked cohesion, and the site structure made it hard for potential partners and clients to understand what they did and even harder for their team to update content on the backend. They needed a brand refresh that sharpened their identity without starting from scratch, and a website that could communicate complex AWS solutions in a way that felt clear and easy to navigate.

To get there, we needed to: 

• Update the existing brand system without a complete overhaul
• Understand a highly technical business and translate it into accessible page layouts
• Improve navigation and reorganize content for clarity and ease of use
• Build a WordPress site (via Elementor) that their team could easily update
• Create a more mature, professional look that still reflected the team’s personality 

The Idea

Aligned TG needed a thoughtful tune-up to bring their real strengths forward. We started by cleaning up the visual identity: refining colors so they felt modern, tightening typography, and aligning imagery and iconography so everything finally felt like it belonged to the same brand.

From there, we rethought the website from the inside out. We workshopped the information architecture with their leadership team to make navigating AWS solutions feel less like solving a puzzle and more like, well, using a website. We took a deep dive into their offerings and industries.

Design-wise, the goal was simple: make the pages clean, easy to read, and credible without losing the team’s personality. We added structure while keeping things approachable, and aligned with how Aligned TG actually works with clients. 

The Work

• Brand Refresh: refined the existing brand by updating colors, typography, and visual elements to create a more cohesive and mature identity
• Information Architecture: workshopped and reorganized the site structure to simplify navigation and make complex AWS solutions easier to understand
• Website Design: applied updated brand elements across clean, scannable page layouts that reflect the team’s expertise without losing personality
• Content Strategy: collaborated with leadership to clarify offerings, industry pages, and partnership pathways, improving readability and user flow
• Resources Buildout: created a structured, easy-to-browse system for events, videos, downloadable assets, and learning content
• Web Development: rebuilt the site on WordPress using Elementor for easier editing and updates

The Impact

The refreshed brand and redesigned website gave Aligned TG a digital presence that finally matched their expertise. With clearer navigation, cohesive visuals, and a more mature identity, the site now reflects who they are. Potential clients and partners can easily understand their AWS solutions, explore the industries they serve, and take the next step with confidence.

On the backend, the move to Elementor made updates faster and far less painful for the team. The result is a professional, easy-to-use website that positions Aligned TG for its next stage of growth. And it demonstrates the credibility they’ve built through years of exceptional work.