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11 Things We Learned Getting Our First Theme onto the HubSpot Marketplace
We just got our first theme approved on the HubSpot Template Marketplace. It's called Summit, it's free, and it's the same base theme we've been starting client sites from for a while now.
Emily Davidson
AI That Designs Inside Your Brand, Not Around It
Every blog post needs a thumbnail. For a team publishing every week, that small task adds up. The usual options each have a catch. A designer can build every image by hand, but then the designer becomes the bottleneck. Templates are fast, but after a few months every post looks the same. AI image generators are faster still, but what they produce is off-brand, inconsistent, and impossible to edit.
Watch: Our AEO Session from the Raleigh-Durham HUG
This is the replay of our first Raleigh–Durham HubSpot User Group session, Answer Engine Optimization: Search changed. Did you? The core reframe: AEO isn't about earning the click anymore — it's about earning the citation. AI engines increasingly answer your buyer's question outright, without ever sending a click your way, so the job becomes being the passage they quote and credit, not just the page they rank. And the biggest lever isn't even on your own site — branded mentions and earned media correlate with AI visibility roughly 3x stronger than backlinks.