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Content Strategy
Great content alone doesn’t cut it anymore. To reach your audience in the bustling digital age, you need a nimble, forward-thinking content strategy, which is central to all of our content marketing services. Our expert team of content strategists will delve deep into researching and identifying the right course to take to maximize the effectiveness of your content.
Inbound Marketing
Successful content marketing services can integrate closely with inbound marketing strategies to maximize the reach of your brand. Our team of content marketing experts help create the right digital assets to draw in the appropriate audience and resonate with their goals and needs.
Thoughtful Storytelling
We keep in mind the central tenants of your brand identity and company story as we implement our content marketing services, thus weaving your brand into your content deliverables. The result is a strong brand voice, echoed across the different channels that feature your content.
Analytics and Reporting
Content marketing can feel like a mystery, with its metrics and key performance indicators seemingly less clear cut than other marketing channels. At Vaulted, we’re well-versed in implementing the right reporting and analytics to show the performance of your content initiatives. We distill those metrics into understandable takeaways to inform and optimize your marketing strategy.
SEO Content
Much of content marketing revolves around driving organic traffic that will deliver long-term results. In order to achieve that goal, our content marketing team includes SEO specialists who know the latest techniques and methodologies to maximize online visibility. We’ll also identify technical and off-page SEO opportunities for superior performance.
Social Media Marketing
Getting content out onto your social media platforms can be hard, and it always seems to be the first aspect of marketing that goes to the wayside. At Vaulted, we can marry your social media marketing and content marketing services to engage with your audience and grow your community.
Frequently Asked Questions
What is content marketing?
Content marketing is the strategic creation and distribution of informative, relevant digital assets that attract an audience and drive traffic toward a brand. Content marketing is not a direct appeal to prospective customers but instead the approach of providing educational and helpful content that those customers would be seeking out. Content marketing can include blogs, white papers, newsletters, web pages, social media posts, videos, and more.
Content marketing establishes a brand as an authoritative source of information on a topic related to their product or industry. Importantly, content marketing serves both prospects and current customers. Content marketing services can ensure that the right content reaches the appropriate audience as they travel through the marketing funnel.
Why is content marketing important?
Content marketing is an important pillar of a strong marketing strategy because it provides clear touch points along the sales journey while building brand authority and trustworthiness. Great content marketing will anticipate and answer audience questions not just about your product but about your industry and related topics, which establishes your brand as a voice prospective customers will turn to for future questions and transactions.
Content marketing brings in leads, develops relationships, establishes brand authority, and builds brand loyalty. Content marketing is a highly sustainable marketing strategy, as it has a lower return on investment than other marketing channels, and the content can go on to drive traffic to your business for years to come.
Does content marketing actually work?
Yes! Content marketing is a core pillar of successful marketing strategies in the majority of industries. In the digital age, potential customers are inevitably online both passively and actively seeking related content. With effective content marketing services, your brand can get in front of those prospects while also building loyalty and brand authority.
How long does content marketing take to see results?
Content marketing takes at least three to six months to see results, although this timeframe can vary based on your content marketing strategy and competitive landscape. Unlike other marketing strategies, content marketing is a marathon, not a sprint. Great content marketing services will keep this in mind and build out a content marketing plan that reflects a long-term approach to drawing the ideal audience from high-quality content.
Is content marketing different from SEO?
Yes, content marketing and SEO are two different practices within marketing, although they are closely intertwined. SEO, or search engine optimization, is the practice of creating and optimizing a website to rank well on a search engine results page. A strong SEO approach will help users find your website organically.
Content marketing is the practice of creating content that will drive interest and traffic to your website and digital assets. Content marketing focuses on deciding on and creating the content, while SEO focuses on maximizing the opportunity for that content and other aspects of the website to rank. There is much overlap between the two fields, which can be used together for best results.
Why should I hire a content marketing agency?
Content marketing may seem like something that can easily be done by an in-house marketing team, but there are unmatchable benefits to utilizing content marketing services from a digital marketing agency. Dedicated content marketing services dig into the competitive landscape and unique obstacles of different marketing channels to form a customized plan for optimum performance.
At Vaulted, our content marketing services can find unique opportunities to land in front of your potential customers. We have access to detailed analytics to identify what content works best for you, what could be better optimized, and what you should pursue next. With the overwhelming amount of content out there on seemingly every topic, a content marketing agency can help you stand out and implement effective content marketing strategies.
