For businesses in Raleigh, search visibility isn’t just about rankings—it’s about driving measurable growth. That’s exactly what we helped Coworks do: a 35% revenue lift, driven by a focused SEO strategy.
Search engine optimization (SEO) is the practice of improving a website’s visibility in organic search engine results. But at Vaulted, SEO isn’t just about traffic or keywords—it’s a system. One that connects content, buyer behavior, and business outcomes.
That means defining key performance indicators (KPIs)—the measurable goals tied to leads, pipeline, and revenue—before the first piece of content is written. Then, we build strategies that map to the customer journey and refine based on performance.
In this post, we’ll break down that process, show you how it delivers outcomes, and walk through how we applied it to drive growth for Coworks, a Raleigh-based SaaS platform. If you're navigating SEO in a crowded market, this is where to start.
Every SEO engagement at Vaulted starts with a simple but essential question: what does success look like for this client?
That question shapes everything. We define clear performance indicators upfront—leads, qualified traffic, deals influenced—so we’re not just chasing visibility, we’re building an organic strategy that’s accountable to real business outcomes.
Vaulted builds tight feedback loops into every engagement. Early on, we focus on foundational signals like impressions and keyword movement. As the strategy matures, we shift attention to on-site behavior, conversion paths, and attribution. This iterative model helps us respond to what’s working—and reallocate efforts where they’ll drive more impact.
This approach played out in real time with Coworks, a Raleigh-based coworking platform. By aligning SEO execution to their growth goals, Vaulted delivered a measurable lift in inbound prospects and long-term visibility. Strategy didn’t sit still—it evolved with the business.
The world of search is evolving. With AI now answering more queries, companies need to be visible in both traditional Google results and AI-powered responses.
At Vaulted, we excel in this new landscape. We combine proven SEO techniques with cutting-edge Generative Engine Optimization (GEO) strategies. As search technology advances, we continuously adapt, ensuring our clients stay ahead in both Google rankings and AI-generated answers.
Our approach is simple but effective:
Vaulted's strategy goes beyond traditional SEO. We build digital content that serves as a trusted knowledge source, influencing how AI understands and presents information about your industry. This ensures your company maintains strong digital visibility now and in the future.
Most SEO strategies focus on traffic. Ours focuses on traction.
At Vaulted, we’ve built a system that connects organic visibility to real business outcomes—leads, deals, pipeline. Below, we break down the key elements of how we approach SEO for long-term growth.
Good SEO doesn’t stop at awareness. At Vaulted, we build strategies that support every stage of the customer journey—from first impression to conversion.
That means organic content isn’t created in isolation. It’s mapped to real business outcomes. We start by understanding the goals: more qualified leads, deeper engagement, higher deal velocity. From there, we build a multi-pronged strategy that targets the right search intent at each step—whether someone is just starting research or ready to make a decision.
This often includes:
And because we’re outcome-focused, we don’t just publish and walk away. We monitor how each asset performs, how it connects with other touchpoints, and how it contributes to organic output—leads, pipeline, and revenue.
This tracking means we can double down on what works best for your business. When we see a piece of content driving strong leads, we build on that success. If a page isn't converting, we adjust and improve. The result? Your content investment directly impacts revenue growth, not just traffic numbers.
The goal isn’t just ranking. It’s traction across the full journey.
Search strategy only works when it’s responsive. At Vaulted, we build feedback loops into every engagement—so we’re not just watching performance, we’re learning from it.
In the early stages, we monitor indicators like impressions, search rankings, and click-through rates. These signals show whether content is gaining traction and whether it’s positioned to compete. But early data isn’t just noise—it’s directional. It tells us where we’re starting to earn attention, and where to double down.
As organic traffic builds, our focus shifts. We start looking at how people are engaging: time on page, scroll depth, navigation behavior, and conversion paths. We’re not just interested in who’s landing—we want to know what they’re doing once they get there.
These insights feed directly back into the strategy. If something’s working, we amplify it. If something’s flat, we pivot. It’s a cycle that never really stops—because search behavior, algorithms, and buyer needs never stop evolving either.
That’s what keeps the work sharp—and why our clients see consistent growth over time, not just a one-time bump.
Getting someone to the site is only half the job. Once they’re there, every element of the experience matters.
At Vaulted, we optimize for more than rankings—we optimize for action. That means understanding how visitors interact with content, what holds their attention, and what moves them closer to conversion.
Our experts use tools like scroll maps, heatmaps, and behavioral analytics to see how people engage with a page. Are they skimming or reading? Clicking or bouncing? These patterns help us refine everything from layout to messaging to calls-to-action.
Often, the smallest adjustments drive the biggest gains: repositioning a form, simplifying copy, tightening headlines. Because SEO success isn’t just about visibility—it’s about turning attention into outcomes.
And since organic traffic compounds over time, every improvement multiplies its impact. That’s why we treat conversion optimization as an ongoing process, not a one-time fix.
Strong SEO doesn’t work on a weak foundation.
At Vaulted, technical SEO is integrated into every engagement—because speed, structure, and stability directly influence both visibility and experience.
Here’s where we focus:
Other performance details—like mobile optimization, image compression, and code cleanup—are handled by Vaulted’s in-house dev team as part of our standard delivery. No handoffs, no guesswork. Just fast, functional sites that perform in search and deliver for users.
At Vaulted, SEO strategy is built to reflect how buyers move—not just through search engines, but through decisions.
We structure content and experiences around real paths to conversion. That means developing assets that serve different levels of intent: educational content for early-stage research, comparison resources for mid-funnel evaluation, and landing pages designed for conversion when it counts.
In B2B, that journey rarely happens in a straight line. A prospect might read a blog post, bounce to a feature page, revisit a few days later, and convert after seeing a case study. Our job is to make sure every step is connected, relevant, and easy to navigate.
We also collaborate with marketing and sales teams to identify where buyers are getting stuck—or dropping off entirely. Then we refine, rebuild, or fill the gaps with content that keeps momentum moving.
The result is a strategy that not only attracts organic traffic, but supports every stage of the buying process with clarity and purpose.
After walking through our process, here’s what it looks like in practice.
Coworks is a SaaS platform based in Raleigh that provides coworking space management software. Their site was solid. Their messaging was clear. Their brand had personality and traction in the market. But the SEO story told a different narrative.
Despite investing in content and building a well-designed website, Coworks wasn’t seeing the returns they expected from organic search. Traffic had plateaued. Leads from organic were inconsistent. And the content that existed wasn’t fully aligned to how their buyers searched, moved, or made decisions.
Coworks faced a familiar problem: they were creating content—but not the kind that translated into search traction or pipeline movement. Even high-quality posts weren’t pulling in traffic, and the content system as a whole wasn’t structured to scale.
They needed more than just optimization—they needed a strategy. One that could:
This is where Vaulted stepped in.
We began with a full audit of Coworks’ existing content using a combination of AI tools and subject-matter analysis. The goal wasn’t just to identify what was underperforming—but to understand why.
From there, we rebuilt the structure around content performance:
We weren’t just publishing more. We were building a system that matched Coworks’ value to how people actually search.
By aligning content structure with buyer intent, reinforcing technical performance, and layering in AI where it added speed—not shortcuts—Vaulted helped Coworks turn stagnant SEO into a scalable growth channel. The strategy wasn’t built for short-term spikes. It was built for traction over time, and that’s exactly what it delivered.
Within the first six months, Coworks saw meaningful gains across every key metric:
54% increase in clicks and a 65% increase in impressionsThis was SEO that actually moved the needle. Not just more traffic—but the right kind of traffic, backed by strategy and converted into actual revenue.
Read the entire Coworks case study here.
Search has changed—and it’s still changing. AI is rewriting how people find information. Algorithms are shifting faster than ever. And the days of publishing content and hoping it ranks are long gone.
What hasn’t changed is the need for clarity. Strategy. Systems that evolve with the business.
At Vaulted, we don’t chase vanity metrics. We build SEO strategies that support real growth—through better structure, smarter content, and a feedback loop that keeps improving over time.
If you’re looking for an SEO partner that can align with your business, integrate with your sales process, and deliver outcomes that matter, we’re ready.