Industry
Academic Support
Challenge
Rising CPC rates from inflation and competition made it hard to keep campaigns profitable across 28 locations. Franchisees faced challenges with digital ads and tracking ROI, making it clear they needed a more adaptive strategy.
Results
54% reduction in cost per conversion driven by optimized targeting. 2x increase in conversion volume, with conversion rates improving 4.5x. 500% lift in click-through rates across locations, while achieving 21.35% growth in top impression share in North Fresno, CA.
Key Product
Marketing Strategy, Google Ads, Conversion Rate Optimization
The team at Vaulted has been instrumental in guiding us through various strategies and challenging us to experiment. The results have been tremendous and allowed us to effect a positive change in so many students’ lives.
About
Tutoring Club provides personalized tutoring for Pre-K through high school students in subjects like reading, math, writing, and test prep. Using a proven curriculum tailored to each student's needs, they build confidence and a love for learning while strengthening core skills in a supportive environment.The Challenge: Rising CPC Rates and Technical Hurdles
Rising CPC rates, driven by inflation and aggressive competition, put a serious strain on campaign profitability across Tutoring Club’s 28 locations. Local franchisees found themselves having trouble running effective digital campaigns. At the same time, they faced technical challenges, including difficulties in setting up conversion tracking and measuring ROI. This created a growing concern about the sustainability of their marketing efforts in a highly competitive market.
It became clear that a more sophisticated and adaptive digital marketing strategy was necessary. In order to remain competitive and optimize their advertising efforts, the franchisees needed a more effective approach that could address both the technical issues and the rising costs of digital advertising.
Strategy: A Comprehensive, Data-Driven Approach
Vaulted took a hands-on approach to help Tutoring Club overcome its challenges by focusing on what really worked. They improved conversion rates by targeting the right keywords and ads, and created a smart ad strategy with Search, Display, and YouTube ads that spoke directly to parents. By adjusting bids based on what customers were doing, they made sure every dollar was well spent. They also experimented with different ad creatives and tested various schedules and locations to see what resonated best.
To make sure the ads were hitting the mark, Vaulted looked closely at data from each location and figured out the best times to deliver ads. This allowed them to fine-tune the strategy for each spot, making sure the campaigns were as effective as possible and driving the best results.
Vaulted implemented a multi-faceted, hands-on strategy to address Tutoring Club's challenges, which included:
- Multi-Channel Advertising
- Keyword Optimization
- Dynamic Bidding
- Creative Testing
- Schedule Optimization
- Location-Specific Targeting
- Continuous Analysis
- Results-Driven Approach
Implementation: Collaborative and Continuous Optimization
Vaulted worked collaboratively with the Tutoring Club marketing team to adapt campaigns in real time based on hard data. Every decision was made to improve performance. Regular strategy meetings allowed both teams to align on goals and share insights.
The process was iterative, with constant testing and refinement of ad creatives, targeting options, and bidding strategies to drive better results. Custom reports provided valuable performance metrics, enabling the team to track progress and make informed decisions. A strong feedback loop ensured quick issue resolution and flexibility, allowing the strategy to evolve and stay on track as conditions changed.
Results: Comprehensive Analysis of Growth
Vaulted’s strategic interventions resulted in significant improvements across several key performance metrics compared to the previous year, driving stronger engagement and increased efficiency.
- Cost per conversion decreased by 54%
- Conversion volume increased by 105%
- Conversion rate improved by 4.5x
- Cost efficiency improved by 5.67%
- Click-through rates increased (with some locations experiencing increases of over 500%)
Continued Digital Growth
Looking ahead, Tutoring Club is poised for continued growth, thanks to the strong foundation built with Vaulted’s strategic digital marketing efforts. The improvements in lead generation and campaign performance have set the stage for ongoing success. This has helped Tutoring Club connect with even more families seeking educational support.
The process was iterative, with constant testing and refinement of ad creatives, targeting options, and bidding strategies to drive better results. By analyzing data from all locations, we created national performance benchmarks that helped each center improve. Custom reports and strong feedback loops kept everything on track, allowing us to quickly adjust our approach when needed and maintain momentum across all locations.
Future Outlook: Continued Digital Growth
Tutoring Club is now reaching more families who need tutoring help. The improved digital strategies are bringing in more potential customers, and the results keep getting better.
These successful strategies are setting up Tutoring Club for future growth. As digital marketing continues to change, Tutoring Club now has the tools and knowledge to keep connecting with families and growing its business.